Agency: Edelman NY
Client: Unilever Ice Cream 2021
Campaign: “Cookie Coverage”
When Breyers added 20% more cookie pieces to their Cookies & Cream, we decided to give it its own insurance policy—#CookieCoverage. If it’s not love at first lick, Breyers covers your next purchase. But no policy is complete without a mascot. Enter Cookie the Cow, insurance enthusiast.